Quiksilver Women’s opens the doors to its second stand-‐alone retail store, this time at Fashion Island in Newport Beach.
The 700 square foot retail space, located within the upscale Orange County outdoor mall, will give patrons a well-‐curated glimpse into the brand’s coastal heritage. Just as in its Malibu flagship store, the Quiksilver Women’s Fashion Island location will feature an assortment of Quiksilver Women’s clothing, as well as a variety of carefully considered product from outside vendors and craftsmen, such as Ray-‐Ban sunglasses, Will Leather Goods and 31 Bits jewelry.The
design of the Newport Beach retail space takes inspiration from its local surroundings and will featurecustom-‐curated
imagery of iconic Newport Beach locations as captured by photographer Andrew Paynter. On the heels of the successful
launch of the first Quiksilver Women’s store in Malibu, the expansion to Newport Beach was a natural next step for the
well-‐rooted, fast-‐growing women’s brand. “We felt that Fashion Island was a natural choice for our second Quiksilver
Women’s store, given the high density of female consumers that would understand and relate to our new women’s
concept,” said Paul McAdam, Senior Vice President & General Manager,Quiksilver Retail. “Our results so far have been above expectations in the new store, and we are excited to continue developing this concept in similar shopping environments throughout the US.” “Quiksilver Women’s effortless, classic coastal style and aesthetic are a perfect fit inthe quintessential seaside setting of Newport Beach,”said Kenna Florie, Quiksilver Women’s VicePresident
of Marketing and Sales. “The Quiksilver Women’s collection will be an excellent addition to the existing product offering
at Fashion Island.” A special collection of Quiksilver product, unique to Newport Beach, will be available at the store with
a percentage of the proceeds benefitting the Newport Bay Conservancy (NBC), the single organization focused exclusively on the conservation and restoration of Upper Newport Bay – one of the most precious natural resources in
Southern California. The NBC’s mission is to inspire the communities of the central Orange County watershed to work
together to enhance the natural beauty and ecological value of this land. To celebrate its opening, the store will holda
“Sip + Stitch” event on Saturday, October6, from 11am –3pm, where customers can enjoy complimentary custom monogramming on sweaters, denim and totes, as well as refreshmentsand a vintage postcard-‐style photo booth.